Coming soon
Why I moved my consulting practice to Tromsø
On choosing the North, and what it changes about the work.
Tromsø — 69°N
The Story
Nordic rigour, brought home to the North.
I'm Anssi — a Finnish consultant living in Tromsø, with ten years of experience in customer insight and service design. I've worked with some of the largest companies in the Nordics, and I've chosen to bring that same rigour to businesses in the North.
I believe the best things happen up here. The landscape, the light, the pace — and the companies that have learned to thrive in it. My work is about understanding your customers deeply and building services that actually work for them.
When I'm not facilitating a strategy process, I'm out on a topptur somewhere in Troms or exploring the North with my wife and kids.
What I do
Expertise
- 01
Customer research & CX development
Qualitative interviews, field research and journey mapping that turn scattered customer signals into a clear picture of what your customers actually need. You get an evidence base for decisions and a CX foundation your whole team can build on.
- 02
Strategy, service and product development facilitation
I design and lead multi-phase processes — from strategy work to new service and product development — so your team moves from a messy starting point to aligned direction and concrete next steps. You get senior facilitation, structured thinking and a decision-ready outcome instead of another disconnected workshop.
- 03
Service design & UX
End-to-end service and digital UX work: concepting, prototyping and refining the touchpoints where your customers actually meet your business. You get services that are easier to use, easier to sell, and easier for your team to deliver.
- 04
Digital presence
Sharpening how your company shows up online — website, content and the basics of digital communication — so it reflects what you actually do and attracts the right customers. Especially useful for Northern businesses that are great at their craft but underrepresented online.
Field Notes
Journal
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Coming soon
Notes from a strategy process in Finnish Lapland
What multi-phase facilitation looks like in practice.
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Coming soon
What Northern businesses get right about customer experience
Lessons from companies that learned to thrive up here.
Contact
Let's talk.
Tell me about what you're working on. I usually reply within a couple of days.